The Pro Operator Pack · $997

For operators bidding commercial work.
And the lead-gen system to fill the pipeline.

Everything in the Pricing System, plus the commercial-side modules and the Google Ads starter pack that brings work in. Built for the shop with multiple crews or the operator scaling from residential into commercial.

What you get

The Pricing System plus six commercial-side additions

Everything in The Pricing System ($497 tier)

Calculator, 60-page Pricing Playbook, 31-page Closing Playbook, Profit and Job Tracker, Quote Helper GPT, 12-page Usage Guide. See the system detail page for the breakdown.

+ The Commercial Bid Module

Five real commercial proposals (warehouse, retail buildout, dealership lot, restaurant kitchen, multi-tenant flatwork). Each one is a complete proposal template you copy and modify. Each includes the scope language that holds up under commercial-buyer scrutiny.

+ The Commercial Markup Addendum (PDF, 15 pages)

Commercial pricing is not residential pricing with a bigger number. The markup math is different. The risk allocation is different. The payment terms are different. This addendum covers all three, with the multiplier ranges per system type at commercial scale.

+ The Net 30 Contract Template

Written for the operator who is sick of waiting 60 days for a check. Net 30 payment terms with progress-billing structure, retention language, and the change-order clause that protects margin when scope creeps. Plain English, written for an operator to read.

+ The Multi-Crew Module (xlsx)

If you run more than one crew, the math gets harder. This module compares W-2 vs 1099 economics per crew, computes per-crew profitability, and helps you decide which crew to put on which job type. Includes utilization tracking and a "should I hire crew #2" decision worksheet.

+ The Lead Gen Starter (Google Ads pack)

The exact Google Ads starter pack used to launch this product. Adapted for coatings operators running their own ads:

  • Keyword pack (50+ residential, 30+ commercial)
  • 20 ad copy variations (Responsive Search Ads)
  • Negative keyword list
  • Landing page recipe (what your "free quote" page should say to convert)
  • Campaign setup checklist

Built for the operator who wants leads without paying a marketing agency 15% of ad spend forever.

+ The Custom GPT Toolkit (upgrade)

Three additional Custom GPT system prompts beyond the Quote Helper:

  • Objection Handler GPT: paste a buyer's email or text, get a response written in the Closing Playbook voice
  • Email Reply Drafter GPT: drafts customer emails in your tone
  • Materials Calculator GPT: estimates material quantities for a given square footage and system

+ The Annual Bid Calendar (xlsx)

Three tabs. The first is a commercial vertical heatmap · which verticals are hot, warm, or cool in each month of the year (warehouse, retail, dealership, restaurant, multi-tenant, school, government, healthcare). The second is your personal pipeline tracker with weighted forecasting. The third is a 12-month operator action calendar telling you what to prospect each month. Built from observed buying cycles in 2024-2026.

+ The Customer Letter Bank

Ten adaptable written communications for commercial operator work: Substantial Completion certificate, conditional and unconditional lien releases, retention release demand, three-level past-due payment notices (pre-lien escalation), warranty claim acknowledgment, change order proposal letter, and project closeout letter. Replace the placeholders, send. Saves an hour per letter you would otherwise write from scratch.

+ 5-seat business license

The $97 and $497 tiers are solo licenses. The Pro Operator Pack license covers up to 5 seats in your business · your office manager, your crew leads, your salespeople. Resale is not permitted at any tier.

Who this tier is built for

For you if

  • You bid commercial work · warehouses, retail, dealership lots, restaurants, multi-tenant
  • You run more than one crew and the math on which crew goes where is getting complicated
  • You want a Google Ads system that brings work in without paying an agency
  • You want your office manager and crew leads on the same pricing system as you
  • You want the AI tools that handle the email drafting and objection replies for you

Get the $497 tier instead if

  • You are 90%+ residential work
  • You run a solo or 2-person crew
  • You do not run your own ads
  • You want to start with the methodology and upgrade later if commercial volume grows

The math on the price

One-time $997. Sized to recoup on a single commercial bid priced correctly.

A typical commercial coating project is $25,000 to $300,000. Priced 10% better than your gut, that single project covers the cost 4 to 6 times over. If the Commercial Markup Addendum saves you from one underbid commercial job this year, the system pays for itself many times. The Lead Gen Starter alone replaces about $3,000 of paid agency setup if you ran your own ads. Every commercial bid after that is upside.

Get the Pro Operator Pack.

The commercial-side modules and the lead-gen system that pays for itself on a single commercial bid.

Get the Pro Operator Pack · $997
Instant download. The complete bundle ships at purchase. 7-day refund window. No subscription.